Pages

1 Overview

This page provides a comprehensive guide on how to track and analyze page-related data in Mapp Intelligence. It details the configurable properties, analysis locations, and request parameters.

1.1 Individual Setup

Only name and search are automatically available when data is transmitted. All other properties—whether Page Parameters, Categories, or Goals—require individual setup. While most customers receive a predefined configuration, all these elements can be fully customized based on tracking requirements.

Before defining new parameters, categories, or goals, check your existing setup to determine which elements are already available and which need to be configured manually.

2 Configurable Properties

The following table outlines all supported properties, their descriptions, and request parameters.

2.1 Page Parameters

Page parameters refer to individual pages and are used to track additional details such as error messages, content tags, and test experiments.

• Mapp Intelligence provides a set of predefined Page Parameters, including those listed in the table above (e.g., paywall, title, type). These predefined parameters can be enabled as needed.

• Additionally, users can create completely custom Page Parameters if their tracking requirements go beyond the predefined options. Custom parameters allow you to track any additional data relevant to your website.

• Values can be analyzed in Navigation > Page Parameters if they are of type text, or as metrics if they are of type number.

For setup instructions: How to Set Up Custom Parameters

2.2 Categories (Content Groups)

Categories define fixed classifications for pages, typically used to group content into structured areas.

• Categories are assigned once to a page, in the first-ever request of that page, and do not change unless imported manually.

• The ID and data type (text/number) are defined during setup.

• Categories are useful for defining structural groupings, such as:

  • Main Section of a website (e.g., "News," "Sports," "Lifestyle")

  • Subsections within a main section (e.g., under "News": "Politics," "Technology," "Economy")

• It is recommended to implement page and content group tracking in parallel.

• Values can be analyzed in Navigation > Content Groups if they are of type text, or as metrics if they are of type number.

For setup instructions: How to Set Up Categories

Content groups are assigned one time to a page. If a page is tracked together with a content group, all subsequent page calls of the page will also be assigned to this content group. Only the first-ever tracked value will be shown.

We, therefore, recommend implementing content IDs and content groups while embedding the pixel.

See also How can I replace missing values ("-") in categories?

2.3 Goal Tracking

Goal tracking allows you to measure when a specific action has been completed on a page. This is essential for evaluating user behavior and  performance.

• Goals can be used to track specific actions completed on a page, such as a newsletter signup or user registration.

• They are crucial for campaign success analysis, enabling attributed campaign evaluation. Ideally, users interacting with a campaign complete a goal, which must be tracked.

• If a goal should be tracked when a page loads, it needs to be explicitly passed.

• The Order goal is predefined for e-commerce tracking and does not need to be manually set on a page.

• Goals can be analyzed in Marketing > Website Goals.

For setup instructions: How to define website goals