---
title: "Reactivate a Contact (Group- and System-Wide)"
slug: "reactivate-a-contact"
updated: 2026-07-31T10:50:14Z
published: 2026-07-31T10:50:14Z
canonical: "docs.mapp.com/reactivate-a-contact"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reactivate a Contact (Group- and System-Wide)

## Goal

Reactivate a deactivated contact at group level, or across all groups system-wide.

---

## Prerequisites

- Permission to manage contacts in the relevant group
- System-wide reactivation may require additional system-level permissions

If required options are not available, contact your administrator.

---

## Procedure

You can reactivate contacts in two ways:

- **Single contact**
- **All contacts within the same response category**

### Reactivate a single contact

1. Navigate to *Audience > Deactivated*.
2. Select the desired group.
3. Open the response category that contains the contact.
4. Locate the contact and click **Reactivate**.
5. Confirm the group-level reactivation.
6. Optionally confirm **system-wide reactivation**.

---

### Reactivate all contacts in a response category

1. Navigate to *Audience > Deactivated*.
2. Select the desired group.
3. In **Deactivation: Summary**, locate the relevant response category.
4. Click **Reactivate**.
5. Confirm the group-level reactivation.
6. Optionally confirm **system-wide reactivation**.

---

### Advanced: bulk system-wide reactivation

Use this method to reactivate contacts that are deactivated across all groups in Mapp Engage. Build a segment of system-wide deactivated contacts, transfer it to a new group, and then reactivate that group's contacts.

#### 1. Create a segment for system-wide deactivated contacts

1. Navigate to *Audience > Segmentation > Segmentation Builder*.
2. Click **Create** and enter a name for the segment.
3. Drag **Profile Attribute** onto the canvas.
4. Configure the criterion:
  - **Attribute Name:** `Bounced(S)`
  - **Operator:** `Equals`
  - **Value:** `Yes`
5. Click **Apply**.
6. Save and publish the segment.

#### 2. Transfer the segment to a new group

1. Open the segment overview.
2. Select the segment.
3. Click **Transfer**.
4. Choose **New Group** as the transfer target.
5. Enter the required group details.
6. Click **Transfer**.

#### 3. Reactivate contacts in the new group

1. Navigate to *Audience > Deactivated*.
2. Select the newly created group.
3. In **Deactivation: Summary**, locate the relevant response category.
4. Click **Reactivate**.
5. Confirm the group-level reactivation.
6. When prompted, confirm **system-wide reactivation**.
7. Repeat for additional response categories if required.

The selected contacts are reactivated across all groups and channels in the system.

---

## Remove a Deactivated Contact from a Group

To remove a deactivated contact from the selected group:

1. Navigate to *Audience > Deactivated*.
2. Select the group.
3. Open the response category containing the contact.
4. Locate the contact and click **Remove**.

The contact is removed from the group.

The contact profile remains in the system.

Group-specific data such as attributes and subscription data is deleted.

To permanently delete a contact from the system, see [Creating and Managing Contact Profiles](/v1/docs/creating-and-managing-contact-profiles-in-mapp-engage).