---
title: "Customer Journey"
slug: "record-contents-customer-journey"
updated: 2026-05-21T15:33:59Z
published: 2026-05-21T15:33:59Z
canonical: "docs.mapp.com/record-contents-customer-journey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Journey

## Overview

This page covers Customer Journey data on the record. As of the current schema version, Customer Journey data is reserved for a future release and not yet emitted into the Root Stream or the current Raw Data Export — the entry below is kept as a placeholder so the schema documentation stays complete.

---

## Field Definitions

| Name / Object | Key on Record | Description | Format | Comment |
| --- | --- | --- | --- | --- |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Customer Journey data | n/a | n/a | n/a | Might be added later to Data Streams. |

---

## Stream and Export Mapping

The same fields, mapped to their availability in the Root Stream, Custom Streams, the current Raw Data Export, and the Classic Raw Data Export. Use the **Name / Object** column to cross-reference rows with [Field Definitions](/docs/record-contents-customer-journey#field-definitions) above.

| Name / Object | Available in Root Stream | Field in Custom Stream | Available in Custom Stream | File in the Raw Data Export | Field in the Raw Data Export | Available in Classic Raw Data Export |
| --- | --- | --- | --- | --- | --- | --- |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Customer Journey data | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | n/a | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) |

---

## Related

- [Contents of Raw Data Tables](https://docs.mapp.com/docs/contents-of-raw-data-tables) — where customer-journey-related data appears in the Classic Raw Data Export.

A Customer Journey in Mapp Intelligence captures the sequence of campaign interactions users have before reaching a defined website goal (e.g., purchase, signup). It forms the basis for attribution analyses, which determine the contribution of each interaction to conversions. For more information, see Campaign Configuration.