Report Central (window)

​Search​

Displays the dimensions and measures that match the string text that you enter.

Updates the values of the dimensions and measures to match the current software configuration.

Resets the window and all the values that you selected under dimensions and measures. This enables you to specify a new report quickly.

Generates the report with the dimensions and measures that you specified.

​Export​

Exports the data contained in the report currently displayed. Note that the visual representation is not exported.

• ​Download as CSV:​ Downloads the report in comma-separated value format.

• ​Download as TSV:​ Downloads the report in tab-separated value format.

• ​Send this report by email:​ Opens a window in which you specify email recipients and your preferred report format, csv or tsv.

Saves the report to this favorites menu. From the drop-down list, select ​Save​. A ​Save as favorite​ window opens. Enter a title for the report. To share this report as a favorite, select the ​Shared Favorite​ check box. To confirm, click the ​Save​ button. The report title is added to this menu.

​Chart​

Select an option from the drop-down list to change the visual representation of the chart. Only those options available for the current report are active for selection.

Displays a calendar in which you specify the time period that you want the report to cover.

​Browser​

String/Chrome

Displays the browsers that you can select to build your report.

​Browser Language​

String/en

Select to view the language as reported by the browser (2-character format).

​Browser Language Country​

String/us

Select to view the language country as reported by the browser (2-character format).

​Conversion​

String

Shopping basket - USD 100 (43)

Displays the conversions that you configured for your on-site pixels. Select the ones that you want to include in the report.

​Segment​

String

Displays the segments that you configured for your on-site pixels. Select the ones that you want to include in the report.

​Pixel​

String

Displays the trackers for clicks, impressions, and pixels that you configured. Select the ones that you want to include in the report.

​Date - Day​

Date/yyyy-mm-dd

Select to view the day an event occurred (in UTC).

​Date - Hour​

Date/00-23

Select to view the hour an event occurred (in UTC).

​Date - Minute​

Date/00-59

Select to view the minute an event occurred.

​Date - Weekday​

Date/Monday

Select to view the weekday an event occurred.

​Date - Day of Month​

Date/16

Select to view the day of the month an event occurred.

​Date - Month​

Date/March

Select to view month an event occurred.

​Date - Day of Year​

Date/32 (= Feb. 1)

Select to view the day of the year an event occurred, starting from January 1.

​Date - Week of Year​

Date/Week 15

Select to view the number of the week in the year an event occurred. Weeks start on Tuesday.

​Date - Quarter​

Date/Quarter 2 (= April, May, June)

Select to view the quarter of the year that an event occurred.

​Date - Year​

Date/2016

Select to view the year that an event occurred.

​Device Brand​

String/Apple

Select the brand names that you want the report to cover.

​Device Type​

Integer/2

Select the device types that you want the report to cover.

• 0 = Not Populated

• 1 = Desktop

• 2 = Tablet

• 3 = Phone

• 4 = Smart TV

• 5 = Car

​Event Type​

Integer/5

Select the event types that you want the report to cover.

• 1 = Impression

• 2 = Pixel

• 3 = Click

• 4 = User ID sync

• 5 = Interaction

• 6 = Data pass

• 7 = Classifier

• 8 = Audience Upload

• 9 = Delayed

​Interaction Type​

Integer, 9

Select the type of interaction (only has effect when interaction type = 5).

• 0 = No Interaction

• 4 = Time on Site

• 8 = Scroll Down

• 9 = Ad Hover

• 12 = Form Focus

• 13 = Form Click

• 14 = Form Keydown

​Interactions - Ad Hover​

Double/1 (serves as a filter)

Select to view the average time in seconds a user hovered over an ad.

Available only when "Event Type = 5" (interaction) and "Interaction Type = 9" (Ad Hover). Corresponds to the Ad Mouse-over Time parameter in the API.

​Interactions - Page Scroll​

Double/1 (serves as a filter)

Select to view the average percentage of a page a user scrolled down within the page.

Available only when "Event Type = 5" (interaction) and "Interaction Type = 8" (scroll down). Corresponds to the Onsite - Scroll Down parameter in the API.

​Interactions - Time on Site​

Double/1 (serves as a filter)

Select to view the average time (in seconds) a user spent on the event URL page.

Available only when "Event Type =5" (interaction) and "Interaction Type = 5." Corresponds to the Onsite Time Spent parameter in the API.

​Interactions - Webform​

Double/1 (serves as a filter)

Select to display the value 1 to indicate whenever a user interacted with a web form on the event URL page.

Available only when "Event Type = 5" (interaction) and "Interaction Type = 12" (form focus). Corresponds to the Onsite - Form Focus parameter in the API.

​Onsite - Form Click​

Double/1 (serves as a filter)

Select to display the value 1 to indicate whenever a user clicked a specific field in a web form on the event URL page.

Available only when "Event Type = 5" (interaction) and "Interaction Type = 13" (form click). This is the parameter in the API.

​Onsite - Form Keydown​

Double/1 (serves as a filter)

Select to display the value 1 to indicate whenever a user entered one or more characters in an entry field, checked a box, or clicked a radio button within a web form on the event URL page.

Available only when "Event Type = 5" (interaction) and "Interaction Type = 14" (form keydown). This is the parameter in the API.

​Geo - Country​

String/GBR

Select to view the country where an event took place (3-character format conforms to ISO 3166-1 alpha-3 code).

​Geo - State​

String/Suffolk

Select to view the region where the event took place, based on the Maxmind GeoIP database.

​Geo - City​

String//Birmingham

The city where the event took place, based on the Maxmind GeoIP database. http://www.maxmind.com/en/city_accuracy

​Geo - Postal Code​

String

Select to view the postal code of the region where the event took place, based on the Maxmind GeoIP database.

​User Agent​

String

Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/34.0.1847.116 Safari/537.36

Select to view the user agent - in other words, the software that acts on behalf of the user - responsible for an event.

​Operating System​

String/2

Select to view the operating system on the device where the event took place. Possible values are:

• 0 = Unknown

• 1 = Linux

• 2 = Mac

• 3 = Windows

• 4 = Android

• 5 = iOS

​Event URL​

String

http://www.nytimes.com/2014/04/23/sports/soccer/david-moyes-out-as-head-of-manchester-united.html?ref=international

Select to view the URL of the current event (for example, a page visited or impression shown).

​Site Domain​

String/www.nytimes.com

Select to view the hostname of the event URL.

​Referer URL​

String

http://www.nytimes.com/pages/sports/international/index.html

Select to view the full referrer URL of the page visited before an event.

​Size​

String/728x90

Select to view the size of the creative or placement served.

​Publisher ID​

Integer/123456

Select to view the platform-specific ID of a publisher member.

Available only when "Event Type = 1" (impression) or "3" (click).

​Site ID​

Integer/123456

Select to view the platform-specific ID of a site belonging to a publisher member.

Available only when "Event Type = 1" (impression) or "3" (click).

​Placement ID​

Integer/123456

Select to view the platform-specific ID of a placement.

Available only when "Event Type = 1" (impression) or "3" (click).

​Advertiser ID​

Integer/123456 (mapped to string when available)

Select to view the platform-specific ID of an advertiser.

Available only when "Event Type = 1" (impression) or "3" (click).

​Insertion Order ID​

Integer/123456

Select to view the platform-specific ID of an insertion order.

Available only when "Event Type = 1" (impression) or "3" (click).

​Line Item ID​

Integer/123456

Select to view the platform-specific ID of a line item.

Available only when "Event Type = 1" (impression) or "3" (click).

​Campaign ID​

Integer/123456

Select to view the platform-specific ID of a campaign.

Available only when "Event Type = 1" (impression) or "3" (click).

​Creative ID​

Integer/123456 (mapped to string when available)

Select to view the platform-specific ID of a creative.

Available only when "Event Type = 1" (impression) or "3" (click).

​Record Count​

Integer/224.550

Select to view the total number of records in the data you have collected with your software.

​Clicks​

Integer/285

Select the check box to include the number of clicks in the report, with zero clicks also included. Click ​+​ to specify a range of clicks to focus the report on data that matches that range.

​Impressions​

Integer/113.600

Select the check box to include the number of impressions in the report, with zero impressions also included. Click ​+​ to specify a range of impressions to focus the report on data that matches that range.

​Interactions​

Select the check box to include the number of interactions in the report, with zero interactions also included. Click ​+​ to specify a range of interactions to focus the report on data that matches that range. (Valid only when interaction type is not 0.)

​Interaction​ Value

Possible values when "Interaction Type = 4" (time on site):

• 5 = 5 seconds

• 10 = 10 seconds

• 20 = 20 seconds

• 30 = 30 seconds

• 60 = 60 seconds (1 minute)

• 90 = 90 seconds (1.5 minute)

• 120 = 120 seconds (2 minutes)

• 180 = 180 seconds (3 minutes)

• 240 = 240 seconds (4 minutes)

• 300 = 300 seconds (5 minutes)

Possible values when "Interaction Type = 8" (scroll down):

• 10 = 10% scroll down

• 25 = 25% scroll down

• 50 = 50% scroll down

• 75 = 75% scroll down

• 100 = 100% scroll down

Possible values when "Interaction Type = 9" (ad hover):

• 300 = 300 milliseconds

• 1000 = 1000 milliseconds (1 second)

• 3000 = 3000 milliseconds (3 seconds)

​Pixel Loads​

Integer/113.885

Select the check box to include the number of pixel loads in the report, with zero pixel loads also included. Click ​+​ to specify a range of pixel loads to focus the report on data that matches that range.

​Total Events​

Select the check box to include the number of total events in the report. Click ​+​ to specify a range of total events to focus the report on data that matches that range.

​Unique Users​

Integer/54.336

Select the check box to include the number of unique users in the report. Click ​+​ to specify a range of unique users to focus the report on data that matches that range.

​Media Costs​

Double/230,50

Select to view the actual sum of costs paid for impression events that occurred on the platform.

​Bid Price​

Double/0,33

Select to view the average bid price for impression events.

​Clear Price​

Double/0,21

Select to view the average clear price for impression events.