Overview
Reports in Mapp Engage provide aggregated data to help you evaluate marketing performance and recipient engagement. The data is processed and presented for direct analysis within the platform, allowing you to identify trends and measure results without exporting raw data.
What You Can Analyze with Reports
Reports support analysis across multiple areas, including:
campaign performance and messaging results
recipient engagement and activity
group growth and member behavior
conversions and response metrics
overall marketing effectiveness
Reports are designed to deliver actionable insights quickly, without requiring external tools.
When to Use Reports
Use reports when you want to monitor performance, evaluate outcomes, and make operational decisions based on processed data.
If you need event-level data or want to analyze information outside of Engage, use an export instead.
See Reports vs. Exports.
Next Steps
For detailed descriptions of available reports, access the Online Help directly from the Reports interface.