Displays the percentage change in performance of the order value of an internal teaser compared to the average performance of all internal teasers.
Calculation | (Qty Teaser - Views (Control group) / Qty Teaser - Views * Teaser - Conversions (Control group)) / ((Qty Teaser - Views (Campaign) / Qty Teaser - Views * Teaser - Conversions (Campaign)) - (Qty Teaser - Views (Control group) / Qty Teaser - Views * Teaser - Conversions (Control group) )) 100 |
This metric only works, when you have teaser tracking active.