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      Reviving Interest and Loyalty among Inactive Paid News Subscribers
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      Reviving Interest and Loyalty among Inactive Paid News Subscribers

      • 1 Minute to read
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      Article summary

      This use case shows how publishers can address the declining engagement of paid news subscribers.

      Please note that segment criteria “Behavioral Attribute” (Step 1 below) is currently in Beta and may not be visible to all users. The full release is scheduled for September 2024.

      Prerequisites

      Mapp Cloud User Matching is active and set up.

      Step

      Navigation path

      Description

      1

      Audience > Segmentation > Segmentation Builder

      • Create a new segment called “Paid News Subscribers - Inactive“. Use the following criteria:

        • Profile Attribute “Email_Optin“ equals Yes.

        • Profile Attribute “Paid News Subscriber“ equals Yes.

        • Behavioral Attribute “User Profile - Days since last contact“ equals:

          • Date type: Relative Date Range

          • Relative to Run Date: Before Run

          • From: Any time before

          • To: Before 10 days before run date

      • Save and publish the segment.

      2

      Content > Email > Email Messages

      • Have the prepared message “Paid News Subscribers | Inactive for 10 Days“ ready to use in the next step.

      3

      Automations > Whiteboards

      • Create a new recurring whiteboard called “Paid News Subscribers | not visiting website/app for 10 days“. Use the following criteria:

        • Whiteboard Audience:

          • Group: “Master_Email”

          • Is in Segment: “Paid News Subscribers - Inactive“

        • Send Email:

          • Email Message: “Paid News Subscribers | Inactive for 10 Days“

          • Click Actions to validate and save the whiteboard.

          • Click Schedule

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