Reviving Interest and Loyalty among Inactive Paid News Subscribers

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This use case shows how publishers can address the declining engagement of paid news subscribers.

Prerequisites

Mapp Cloud User Matching is active and set up.

Step

Navigation path

Description

1

Audience > Segmentation > Segmentation Builder

  • Create a new segment called “Paid News Subscribers - Inactive“. Use the following criteria:

    • Profile Attribute “Email_Optin“ equals Yes.

    • Profile Attribute “Paid News Subscriber“ equals Yes.

    • Behavioral Attribute “User Profile - Days since last contact“ equals:

      • Date type: Relative Date Range

      • Relative to Run Date: Before Run

      • From: Any time before

      • To: Before 10 days before run date

  • Save and publish the segment.

2

Content > Email > Email Messages

  • Have the prepared message “Paid News Subscribers | Inactive for 10 Days“ ready to use in the next step.

3

Automations > Whiteboards

  • Create a new recurring whiteboard called “Paid News Subscribers | not visiting website/app for 10 days“. Use the following criteria:

    • Whiteboard Audience:

      • Group: “Master_Email”

      • Is in Segment: “Paid News Subscribers - Inactive“

    • Send Email:

      • Email Message: “Paid News Subscribers | Inactive for 10 Days“

      • Click Actions to validate and save the whiteboard.

      • Click Schedule