---
title: "Reviving Interest and Loyalty among Inactive Paid News Subscribers"
slug: "reviving-interest-and-loyalty-among-inactive-paid-news-subscribers"
updated: 2025-08-27T12:54:05Z
published: 2025-08-27T12:54:05Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reviving Interest and Loyalty among Inactive Paid News Subscribers

This use case shows how publishers can address the declining engagement of paid news subscribers.

[Reviving Interest and Loyalty among inactive paid news subscribers - 2024/06 - Dario](https://player.vimeo.com/video/960975327?badge=0&autopause=0&player_id=0&app_id=58479)

**Prerequisites**

[Mapp Cloud User Matching](/v1/docs/mapp-cloud-user-matching) is active and set up.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Audience > Segmentation > Segmentation Builder* | - Create a new segment called “Paid News Subscribers - Inactive“. Use the following criteria: - **Profile Attribute** “Email_Optin“ equals **Yes.** - **Profile Attribute** “Paid News Subscriber“ equals **Yes.** - **Behavioral Attribute** “User Profile - Days since last contact“ equals: - Date type: Relative Date Range - Relative to Run Date: Before Run - From: Any time before - To: Before 10 days before run date - Save and publish the segment. |
| 2 | *Content > Email > Email Messages* | - Have the prepared message “Paid News Subscribers \| Inactive for 10 Days“ ready to use in the next step. |
| 3 | *Automations > Whiteboards* | - Create a new recurring whiteboard called “Paid News Subscribers \| not visiting website/app for 10 days“. Use the following criteria: - **Whiteboard Audience**: - Group: “Master_Email” - Is in Segment: “Paid News Subscribers - Inactive“ - **Send Email**: - Email Message: “Paid News Subscribers \| Inactive for 10 Days“ - Click **Actions**to validate and save the whiteboard. - Click **Schedule** |