Search Phrases Path (Aggregated)

Shows the order, in which external search phrases were used prior to the reach of a website goal.

Search phrases, that were tracked directly following each other, are aggregated.

Example

A user uses the following external search phrases prior to the reach of a website goal:

Search phrase A > Search phrase A > Search phrase B > Search phrase A

The search phrases path (aggregated) is:

Search phrase A > Search phrase B > Search phrase A

• If you only see a single search phrase, no other search phrase was tracked within the customer journey.

• If you track multiple website goals, you should filter this analysis on one website goal.