---
title: "Search Phrases Path (Aggregated)"
slug: "search-phrases-path-aggregated"
updated: 2024-03-14T06:22:35Z
published: 2024-03-14T06:22:35Z
canonical: "docs.mapp.com/search-phrases-path-aggregated"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Phrases Path (Aggregated)

**Shows the order, in which external search phrases were used prior to the reach of a website goal.**

Search phrases, that were tracked directly following each other, are aggregated.

#### Example

A user uses the following external search phrases prior to the reach of a website goal:

*Search phrase A > Search phrase A > Search phrase B > Search phrase A*

The search phrases path (aggregated) is:

*Search phrase A > Search phrase B > Search phrase A*

- If you only see a single search phrase, no other search phrase was tracked within the customer journey.
- If you track multiple website goals, you should filter this analysis on one website goal.