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      Segments Based on Transactional Activity
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      Contents

      Segments Based on Transactional Activity

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      Article summary

      The activity of your contacts in your online store (purchased products, abandoned cart details, or wishlists) is a very valuable source of information for marketers.

      Create Segments For an Upsell or Reactivation Campaign

      Identify Contacts Who Abandoned Their Carts

      Target Audiences with Relevant Products

      Target Predicted Returning Buyers

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