Identify Contacts Who Installed a Specific App

Goal​

Create a selection rule to identify contacts who have installed a specific app.

Procedures

1 Segmentation Builder (recommended)

1. Navigate to Audience > Segmentation > Segmentation Builder and create a new segment.

2. From the Mobile Activity section in the Add New Criteria panel, drag and drop the criterion App Installation Date onto the canvas.

3. Configure the criterion:

   • Select the mobile app from the drop-down

   • Installed: Yes

   • In Timeframe: define the date or date range

4. Click Apply.

5. Save and publish the segment.

2 Selections (obsolete)

Please note that Selections are an obsolete feature, and Mapp recommends that you switch to the Segmentation Builder instead.

1. Navigate to Audience > Segmentation > Selection.

2. Click Create.

3. Enter a Name for the selection.

   • The name must be unique and clearly indicate the selection’s purpose.

4. In the Data Selection area, select the Profile radio button.

5. From the Attribute drop-down, choose one of the following:

   • appid_100: Shows the date when the contact downloaded the app.

   • appid_100_opt_in_devices: Lists all devices on which the contact has enabled push notifications for the app.

     Note: The number after the underscore (_) identifies the specific app.

6. Click Create.

7. In the Condition area, select the “is not empty” operator from the drop-down.

8. Click Save.

The selection can now be used for Sendouts, Automations, CMS actions, and Group-based contact transfers.