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      SEM Keywords in Customer Journey
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      Contents

      SEM Keywords in Customer Journey

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      Article summary

      Shows the keywords booked at Google Ads, via which the website was accessed, and which participated in reaching a website goal. Furthermore, the match type defined in Google Ads (e.g., broad, phrase, exact) is depicted in brackets.

      Example of an SEM keyword: "trousers (Broad)"

      • The usage of the Mapp Intelligence Google Ads API is required for using this analysis.

      • If you track multiple website goals, you should filter this analysis on one website goal.

      • Use this dimension for filtering customer journey analyses.

      Additional Information

      Training chapter Campaign Analyses

      What is a customer journey in Mapp Intelligence?

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