---
title: "Send a thank-you message to long-term, engaged customers"
slug: "send-a-thank-you-message-to-loyal-customers"
updated: 2026-01-09T09:17:39Z
published: 2026-01-09T09:17:39Z
canonical: "docs.mapp.com/send-a-thank-you-message-to-loyal-customers"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send a thank-you message to long-term, engaged customers

## Overview

This example shows how to reward customers who have been loyal over a longer period and show ongoing engagement.

What qualifies as *engaged* is defined by the marketer.

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## Example setup

A marketer wants to thank customers who have been part of a key group for a long time and who show sufficient engagement.

Instead of relying on a fixed system definition, engagement is represented by a **custom profile attribute**. This allows the marketer to decide which signals indicate loyalty, such as purchase behavior, email interaction, or other relevant criteria.

The segment combines:

- **long-term group membership**, and
- a **custom engagement status** that represents active customers.

The following screenshot shows the finished segment with both conditions applied.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/c147602b-2084-4317-84f9-753d61d94a74.png)

---

## Steps

1. Create a segment based on **Group Membership**.
2. Select contacts who have been members of a specific group for a defined period (for example, *three years or more before the run date*). ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/0e68bc11-02a3-462c-a018-e968b273559f.png)
3. Add a condition based on a **custom profile attribute** that represents engagement status (for example, *Engagement Status equals Active*). ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/f210a6c3-1e3e-4112-9433-822d1a3fbfe7.png)
4. Use the segment to send a thank-you message, optionally including a coupon or discount.

---

## Notes

- Engagement is intentionally defined by the marketer and can be based on any combination of business-relevant signals.
- **Alternative:** Instead of a custom engagement attribute, predefined [*Engagement Insights*](/v1/docs/available-segment-criteria-intelligence#engagement-insights) can be used if a standardized engagement model based on aggregated opens and clicks is sufficient.

## Related

- [Contact Profile Criteria](/basics-contact-profile.md)