---
title: "Send an Abandoned Cart Reminder via Web Push"
slug: "send-an-abandoned-cart-reminder-via-web-push"
updated: 2025-08-28T14:19:23Z
published: 2025-08-28T14:23:07Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send an Abandoned Cart Reminder via Web Push

## Use Case

With web push notifications, you can stay in touch with your audiences even if they are not currently visiting your website. This article demonstrates how you can use the web push channel to re-engage your contacts in case they abandoned products in their carts.

---

## Prerequisites

1. An active Web Push channel.
2. Abandoned Cart data set up via one of the following:
  - [Mapp Connect](/v1/docs/mapp-connect) shop integration.
  - Mapp Intelligence Tracking Script/SDK: [Tracking Abandoned Activity: Wishlist, Browse & Cart](/v1/docs/abandoned-cart-and-wishlist-tracking).

---

## Procedure

### 1 Set up a Web Channel in Mapp Engage

1. Go to *Administration > Channels > Web*.
2. Select **Create Web Channel**.
3. Enter a unique **Name** for the channel.
4. Provide the **FCM JSON key**. The following video shows how to generate the Key in Firebase.

[webpush2.mp4](https://player.vimeo.com/video/637781844?h=6372afc5b5&badge=0&autopause=0&player_id=0&app_id=58479)

For more information, see [Firebase Cloud Messaging](https://firebase.google.com/docs/cloud-messaging).
5. Click **Next** to review the **Summary**.
6. Click **Activate** (if available), then **Save**.

> [!NOTE]
> - If a valid FCM JSON key is provided, you can activate the channel on the *Summary*step before saving.
> - If the FCM JSON key is missing or invalid, *Activate*is unavailable; you can only *Save*or *Close*the process.

---

### 2 Compose the Web Push Notification

1. Go to *Create New > Message > Web Push Notification*.
2. Enter a unique **Name** (for example, *Abandoned Cart Reminder*) and click **Next**.
3. Select the website **Channel** you created (for example, *WebChannel_Promo*).
4. Add a *Title*and *Body*.
5. (Optional) Add an icon from upload or the content store.
6. Enter the website to open when the contact interacts with the notification.
7. Review the **Preview**, then click **Save**.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/70d24075-bcad-465c-bd9e-c3f165a1bc52.png)
8. Click **Next**.
9. Set the **Delivery date**.
10. Select the **Audience**, then click **Next**.
11. Review the overview; the status will show **Completed** after sending.

---

### 3 Create the Whiteboard

1. Go to *Create New > Whiteboard*.
2. Click the pencil to edit the Whiteboard.
3. Choose **Abandoned Cart Event** as the **Entry Event**.
4. Configure **Abandoned Cart Event** details.
5. Add a **Wait** step and set the timeframe.
6. Click **Setup** (top-right) to define a **Whiteboard Goal**.
7. Under **Whiteboard Goals**, click **Add Event**.
8. Select **Transaction Registered** and configure it.
9. Click **Apply**. Add more criteria as needed.
10. Activate the Whiteboard. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/f3d67693-85bd-496a-a984-c25dc9825b55.png)

## Related

- [Getting Started with Web Push](/web-push-getting-started-with-web-push.md)