---
title: "Send Anniversary Messages"
slug: "send-anniversary-messages"
updated: 2024-03-07T13:15:55Z
published: 2024-03-07T13:15:55Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send Anniversary Messages

## Scenario​

Send an anniversary email to your contacts. You can send the email each year on the date when the contact subscribed to the group. Or, send the email a year after a contact first makes a purchase.

## Benefits​

- Express your appreciation for your contacts' loyalty to your brand.
- Celebrate milestones in your customer relationship.
- Use the opportunity for cross-selling or sending a special offer.

## Procedure​

This procedure has three parts.

A) Create the prepared message.

B) Create a selection that identifies recipients whose member creation date matches the current date (ignoring the year).

C) Create time-based automation for daily sendout.

### A) Create the Message​

| ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e4e86feb-dbda-4257-9e16-31a3fc241b23.png) | ​AnniversaryMessage​ | Save the message in the system as a prepared message. For more information, see [Save Draft as Prepared Message​](/v1/docs/save-draft-as-prepared-message). |
| --- | --- | --- |

### B) Create the Selection​

In the ​*Recipients​ > ​Selection*​ area, create a new selection.

| ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/b54ae6ad-a11b-4eff-8549-5c689d9624d4.png) | ​AnniversarySelection​ | Basis for Condition: ​Group​ Group: (name of the group) Click ​Add​ Rule: ​Member Creation Date​ Time range: ​Selection Run Date (without year)​, ​exactly before, 0 Days​. ​​ |
| --- | --- | --- |

> Add additional group conditions to this selection to send the anniversary message to more than one group. In the **​Grouping and Conjunction** ​area, combine the group conditions with the conjunction **​or​**.

### C) Automate Sendout on a Whiteboard​

### ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e965899c-7be9-4be2-9b2a-f1774e0503ce.png)

1. In the ​Automation​ area, create a new whiteboard.
2. Drag 1 ​Time​ module and 1 ​Time-based job​ module onto the whiteboard.
3. Drag and drop between the ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/f0242f32-ae66-4c3d-af03-de116fc6e18d.png) symbols to connect the modules.
4. Define the module settings as follows:

**Time Module**

| Field | Setting |
| --- | --- |
| Date | ​Recurring Date​ |
| Time | Define the desired time of the daily sendout. The slider ​Hour​ works on a 24 hour clock. |
| Period | Day(s) |
| Value | 1 |

**Time-based Module**

| Field | Setting |
| --- | --- |
| Job | [Send Prepared Message to Selection​](/v1/docs/send-prepared-message-to-selection) |
| Message | ​AnniversaryMessage​ |
| Selection | ​AnniversarySelection​ |
5. Click **​Next​**. ⇒ The ​Whiteboard​ wizard opens to step two.
6. Define the desired time frame and notifications.
7. Click **​Activate​**to immediately activate the whiteboard. Only active whiteboards are executed by the system. ⇒ The whiteboard is saved and activated. The automation has the status **​Running​**if the start date is immediate and **​Scheduled​**if the start date is in the future.

> Gain insight into the performance of your messages in the ​Statistics​ area. All of the messages are evaluated together as a single message. This allows you to see at a glance how your anniversary messages are performing. See [Message Statistics (window)​](/v1/docs/message-statistics-window).