---
title: "Server-based Tracking"
slug: "server"
status: "update"
updated: 2025-10-17T13:25:14Z
published: 2025-10-17T13:25:14Z
canonical: "docs.mapp.com/server"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Server-based Tracking

Server-to-Server (S2S) tracking allows you to send data directly from your servers to Mapp Intelligence, without relying on browser-based JavaScript tracking.

This approach helps you bypass tracking blockers and ensures that critical business data — such as orders or process completions — is always captured.

## Key Benefits

- **Improved data quality** – data is collected even if users have ad or tracking blockers installed.
- **Reliable data transfer** – tracking requests come from your server, not the user’s browser.
- **Faster processing** – no JavaScript execution on the client side.
- **Independent of browser or device** – works regardless of browser version, extensions, or user settings.
- **Full data control** – no need for tag management systems or third-party CDNs.
- **Better performance** – less client-side load, smoother user experience.

---

## How It Works

The following diagram illustrates how Server-to-Server tracking functions in Mapp Intelligence:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/CleanShot 2025-10-17 at 15.24.32@2x.png)

1. A user requests a web page.
2. Your web server returns the page to the user’s browser.
3. At the same time, your web server sends a tracking request directly to Mapp Intelligence — containing all relevant data.

Because the tracking happens server-side, it remains invisible to the user and continues to work even if browser-based tracking is blocked.