event

In Mapp Intelligence, any interaction on a website can be captured as an event, from basic actions like link clicks to more complex behaviors such as scroll depth or content engagement tracking.

Overview

Further information

name

The name of the linking page does not have to be submitted in the event's name. This is because it is automatically assigned to the page that was tracked last. 

Simply add the dimension "pages" to the analysis or use a filter.

parameter

Before use, parameters must be set up under Mapp Q3 > Configuration > Custom Parameters > Event Parameter. The ID and data type (text/number) are defined for each parameter during setup. Find more info here.

Example (parameter with ID "1"): {1:"position-1"}

goal

Website goals help to track the success of your website. You can quickly analyze and filter individual goals in Mapp Intelligence.

Furthermore, the calculation of the customer journey is based on website goals. This means you can track which campaigns are responsible for a goal's achievement. Find more info here.

The website goal "Order" is predefined in Mapp. A goal parameter has to be set on the corresponding pages if you have other website goals.

Typical examples are:

• newsletter registration

• signup

Configuration

• A parameter must be set up under Configuration > Custom Parameters > E-Commerce Parameter.

• The ID and data type (text/number) are defined during setup.

• Website goals have to be configured at Configuration > Goal. 

• When configuring tracking in the pixel, you need to include the ID as a number and the respective value as a string.

Example (parameter with ID "1"): {1:"newsletter-registration"}

The goal is set as achieved as soon as a parameter is tracked (no matter what value is submitted!).

Implementation Examples

WebtrekkSmartPixelAngular

If you do not have automatic page tracking enabled, invoke the track method after adding all relevant tracking information.

import { Component } from '@angular/core';
import { WebtrekkSmartPixelAngular } from '@webtrekk-smart-pixel/angular';

@Component({
    template: `<div>[ ... ]</div>`
})
export class ExampleComponent {
    constructor(private pixel: WebtrekkSmartPixelAngular) {
        this.pixel.action({
            name: "en.click.on.some.link",
            parameter: {1: "en"},
            goal: {2: "goal value 2"}
        });
    }
}