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      Set Up SMS Messaging
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      Set Up SMS Messaging

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      Article summary

      Goal​

      To set up the inbound mobile ID, outbound mobile ID, and reply handling settings for an SMS group, as part of the SMS messaging setup process.

      Prerequisites​

      SMS messaging is an extra feature of Mapp Engage. Before you can send SMS messages, you must do the following.

      1. Work with your account manager to register the necessary codes and keywords for SMS messaging. For more information, see ​SMS Code Types​.

      2. Create one or more dedicated groups for SMS sendout. For instructions, see ​Create a New Group​.

      Procedure

      1. In the main navigation, click ​Audience > Groups​.

      2. In the ​Actions column next to the group that you want to configure, click the  symbol.

      3. Open the ​Reply Handling​ tab and expand the ​SMS​ area.

      4. In the ​Inbound Mobile ID ​input field, enter the inbound mobile ID from your service provider. See below for details.

      5. In the ​Outbound Mobile ID ​input field, enter your outbound mobile ID. See below for details.

      6. From the Replies ​drop-down list, select how Mapp Engage handles SMS replies. See below for details.

      7. Click ​Save​.

      Define the Inbound Mobile ID​

      Contacts use the inbound mobile ID to reply to an SMS message or to contact the group. Mapp Engage uses the inbound mobile ID to route incoming SMS messages to the correct Mapp Engage group.

      The inbound mobile ID is registered with SMS service providers. Depending on your SMS setup, it can be either a unique number or a keyword. For more information, see SMS Code Types.

      You can use each inbound mobile ID for only one Mapp Engage group. You cannot re-use the inbound mobile ID in other Mapp Engage groups.

      If a contact sends an SMS to a shared short code and the inbound SMS does not contain a recognized keyword, Mapp Engage does not know how to process the SMS. Mapp Engage ignores the SMS.


      Shared Short Code Plus Keyword

      Dedicated Short Code

      Long Number

      Inbound Mobile ID

      Enter the keyword.

      Example: PIZZA

      Enter the short code.

      Example: 88888

      Enter the long number.

      Example: 441234567890

      Define the Outbound Mobile ID​

      The ​Outbound Mobile ID​ field stores the TPOA (Transmission Path Originating Address). The TPOA is a header field in an SMS message. On their mobile phones, your recipients see the TPOA displayed as the sender of the message.

      This field contains the message sender's number or identity. This depends on the type of code you use for sendout.


      Shared Short Code Plus Keyword

      Dedicated Short Code

      Long Number

      Outbound Mobile ID

      Enter the short code.

      Example: 12345

      If you use a shared short code and multiple keywords in one Mapp Engage system, then you will use the shared short code as the outbound mobile ID in several groups.

      Enter the short code.

      Example: 88888

      You can use a dedicated code in multiple Mapp Engage groups. In that case, however, Mapp Engage will not know how to route inbound SMS messages from your contacts.

      Enter the long number.

      Example: 441234567890

      You can use a dedicated code in multiple Mapp Engage groups. In that case, however, Mapp Engage will not know how to route inbound SMS messages from your contacts.

      Alphanumeric Outbound Mobile ID​

      Instead of entering your mobile code in the Outbound Mobile ID, you can create a custom alphanumeric TPOA. For example, you can use your company name as the TPOA.

      The maximum length of the TPOA is:

      • 16 characters for a number (for example, a phone number).

      • 11 characters for an alphanumeric code (for example, a company name).

      The TPOA cannot contain any underscores, empty spaces or special characters.

      Advantages

      On their mobile phones, your recipients see your company name displayed as the message's sender.

      Disadvantages

      With this method, your recipients cannot reply directly to the SMS. This means you must include a way to unsubscribe in the body of the SMS text. For example, the SMS can contain the text "Text PIZZA CANCEL to 12345 to cancel your SMS subscription." This reduces the number of remaining characters in the SMS. Note that if you use a shared short code and keyword to send SMS messages, you must tell your contacts to include the keyword in the reply.

      Some countries require you to register a custom TPOA. For France, SAP has implemented a mechanism that transforms any unregistered TPOA back into the original number. In other countries, SMS messages sent with an unregistered TPOA are not delivered.

      Define How Mapp Engage Handles Incoming Messages​

      Mapp Engage enables two-way marketing with SMS. Your contacts can send SMS messages to your Mapp Engage group.

      You must tell Mapp Engage how to handle incoming SMS messages. This is defined in the group settings.

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