Setting Up Abandoned Browse Automation

Goal

Set up an event-based Whiteboard that sends an email to contacts who have browsed products and not yet removed them from the Abandoned Browse eCommerce table.

Prerequisites

Account Setup

Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
Enable user matching between Mapp Intelligence and Engage (refer to Mapp Cloud User Matching).
Confirm that account settings are compatible with IPv6 and that tracking domains support it if applicable.

Tracking Pixel Configuration

Configure the tracking pixel (see Smart Pixel Setup & Configuration).
Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

Mapp Engage

You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the productSKU column. In Mapp Intelligence, it is the ba parameter (productName).

Create a prepared message to use for the Abandoned Browse sendout via Whiteboards. For more information, see Prepared Messages.

Procedure

Creating the Whiteboard
- Navigate to Automations > Whiteboards in Mapp Engage.
- Create a new event-based Whiteboard.
Configuring the starting event
- Select Abandoned Browse Table Event as the starting event.
- Choose Product Added to Abandoned Browse Table.
- Apply any additional conditions as needed.
This ensures that only contacts with products listed in the Abandoned Browse eCommerce table enter the Whiteboard campaign.
Setting up the Whiteboard goal
- In the SETUP section, add Abandoned Browse Table Event.
- Select Product Removed from Abandoned Browse Table.
This ensures that the campaign stops for a contact as soon as the product is removed from the Abandoned Browse eCommerce table.
Adding the Send Email Job
- Add the Send Email job to the Whiteboard.
- Select the prepared email message.
Finalizing and activating the Whiteboard
- Save the Whiteboard
- Validate the configuration
- Activate the Whiteboard.