---
title: "Setting Up Abandoned Browse Automation"
slug: "setting-up-abandoned-browse-automation"
updated: 2026-01-28T08:28:08Z
published: 2026-01-28T08:28:08Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up Abandoned Browse Automation

## Goal

Set up an event-based Whiteboard that sends an email to contacts who have browsed products and not yet removed them from the Abandoned Browse eCommerce table.

---

## Prerequisites

**Account Setup**

- Ensure that Mapp Engage and Mapp Intelligence accounts are connected.
- Enable user matching between Mapp Intelligence and Engage (refer to [Mapp Cloud User Matching](https://docs.mapp.com/docs/mapp-cloud-user-matching)).
- Confirm that account settings are compatible with [IPv6](https://portal.document360.io/v1/docs/mapp-intelligence-ipv6-support-faq) and that tracking domains support it if applicable.

**Tracking Pixel Configuration**

- Configure the tracking pixel (see [Smart Pixel Setup & Configuration](https://portal.document360.io/v1/docs/tracking-configuration)).
- Integrate tracking for your website's customer behaviors (e.g., browse abandonment) using unique, consistent event names.

**Mapp Engage**

- You can use either Product Catalog or Related Data to store product information. Ensure the eCommerce table Abandoned Browse and the Product Catalog / Related Data use the same product identifiers. In Mapp Engage, this identifier is represented by the `productSKU` column. In Mapp Intelligence, it is the `ba` parameter (productName).

- Create a prepared message to use for the Abandoned Browse sendout via Whiteboards. For more information, see [Prepared Messages](/v1/docs/prepared-messages).

---

## Procedure

1. **Creating the Whiteboard**
  - Navigate to *Automations > Whiteboards* in Mapp Engage.
  - Create a new event-based Whiteboard.
2. **Configuring the starting event**

This ensures that only contacts with products listed in the Abandoned Browse eCommerce table enter the Whiteboard campaign.
  - Select [Abandoned Browse Table Event](/v1/docs/abandoned-browse-table-event) as the starting event.
  - Choose **Product Added to Abandoned Browse Table**.
  - Apply any additional conditions as needed.
3. **Setting up the Whiteboard goal**

This ensures that the campaign stops for a contact as soon as the product is removed from the Abandoned Browse eCommerce table.
  - In the **SETUP** section, add **Abandoned Browse Table Event**.
  - Select **Product Removed from Abandoned Browse Table**.
4. **Adding the**[**Send Email**](/v1/docs/send-email)**Job**
  - Add the [Send Email](/v1/docs/send-email) job to the Whiteboard.
  - Select the prepared email message.
5. **Finalizing and activating the Whiteboard**
  - Save the Whiteboard
  - Validate the configuration
  - Activate the Whiteboard.

## Related

- [Abandoned Browse](/abandoned-browse.md)
- [Abandoned Browse Table Event](/abandoned-browse-table-event.md)