---
title: "Products not Purchased %"
slug: "shopping-cart-abandonment-rate"
updated: 2026-02-09T11:10:56Z
published: 2026-02-09T11:10:56Z
canonical: "docs.mapp.com/shopping-cart-abandonment-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Products not Purchased %

Shows the percentage of products added to the shopping cart that were not purchased during the selected analysis period.

| Calculation | Qty Products not Purchased/ Qty Products Added to Cart * 100 |
| --- | --- |

## Further information

Training chapter [Basic Metrics](/v1/docs/analyses-2-basic-metrics)