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Cross-Channel Tracking
Mapp Intelligence allows user-centric tracking. It also includes cross-channel and cross-domain tracking. This allows analyzing cross-visit behavior of users that visited multiple websites or utilized multiple (mobile) devices. Two options ar...
Manual track request
When tracking dynamic website content (e.g., loaded by Ajax, Single Page Applications) the automatic tracking of pages and events is not working. Thus, the tracking pixel has to be sent manually whenever an event is triggered. You can also link this...
Subsequent initialization of dynamic elements
Event tracking To enable automatic event tracking for dynamic elements (e.g. when showing layers), they have to be marked. To do this, pass the value "linkTrackInit" to the object "wts" as soon as new content is reloaded. wts.push(["linkTrackIni...