Step 1: Creating Teaser Parameters
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    Step 1: Creating Teaser Parameters

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    Article summary

    Once the parameters have been activated, they must be configured for the tracking function. This is done in Mapp Q3 under Configuration > Custom Parameters > Event Parameters.

    Create a new parameter for each teaser and then select the predefined configuration for teaser tracking.

    The following list shows all parameters that can be recorded and their predefined IDs:

    Event Parameter ID

    Description

    Type

    Example for value

    520

    Teaser - Placement

    Text

    "Position_6"

    521

    Teaser - Name

    Text

    "16554_winter-sale-start"

    523

    Teaser - Views

    Figure

    1

    524

    Teaser - Clicks

    Figure

    1

    525

    Teaser - Page engagement

    Figure

    1

    526

    Teaser - Content

    Text

    "News"

    527

    Teaser - Type

    Text

    "Slider"

    528

    Teaser - Conversions

    Figure

    1

    If further specifications are required, you can enter these as custom event parameters.

    The track teaser information appears in Mapp Intelligence as event parameters. You must first create these event parameters in Mapp Q3.

    1. Log in to your Mapp Q3 account and go to Configuration > Custom Parameters. 

    2. Open the Event parameter tab. A list of all existing event parameters appears.

    3. Click Create new custom parameter. You are forwarded to the specification dialog for custom parameters.

    4. Make the following settings:

      Parameter

      Description

      Title

      Specify a title.

      Description

      Enter a meaningful description of the parameter.

      Active

      Activate the parameter with the corresponding radio button.

      Preconfigured

      Select the required entry from the drop-down menu:

      Parameter ID

      The ID is set automatically by the system.

      Data type

      Select from the dropdown list the required data type:


      • Figure
        This parameter is available as a metric. You can also select the figure type, see "Aggregation" below.

      • Text
        This parameter is available as a dimension. The number of possible values is contractually agreed.

      • Generic
        This parameter is available as a dimension. Allows the unlimited storing of information.

      Aggregation

      If you have selected the data type "Figure," you can also specify the figure type.


      • Quantity: shows how often a parameter was tracked.

      • Quantity and sum: a metric is generated that ads up the tracked values.

      Example
      A parameter is submitted twice, once with the value 5 and once with the value 3. "Quantity" is 2, "Sum" is 8.

      Amount parameter values

      You can specify the number of parameter values. This defines whether you pass single information or a range of information simultaneously. From the dropdown list, choose:


      • Single value: A single information will be submitted

      • Several values: Multiple values will be provided.

    5. Click Save to save your settings.


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