---
title: "Step 4: Analyze Teaser Performance"
slug: "step-4-analyze-teaser-performance"
updated: 2025-07-29T14:27:56Z
published: 2025-07-29T14:27:56Z
canonical: "docs.mapp.com/step-4-analyze-teaser-performance"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Step 4: Analyze Teaser Performance

Once your teaser data is being collected via the Teaser Tracking plugin, you can explore and evaluate the results directly in Mapp Intelligence.

Go to *Navigation > Teaser Performance*. There, you will find three dedicated analysis views that help you understand the impact of your onsite teasers and Marketing Automation campaigns:

## Available Analyses

### Teaser Name

This view lets you analyze the performance of **individual teasers** or dynamic content from Marketing Automation campaigns.

- The teaser name comes from your plugin configuration (e.g., "Summer_Sale_Banner").
- In campaigns, this reflects the content or product name displayed.

Use this view to compare teaser elements based on visibility, interaction, and outcome.

### Teaser Position

This analysis shows **where** each teaser was placed (e.g., homepage, sidebar) and how well each position performs.

- Placement names are defined in the plugin config.
- Helps you identify the most effective positions for attention and conversions.

### Teaser Performance

This view offers a **structured drilldown** of campaigns across four levels:

1. Placement
2. Campaign name
3. Content or product
4. Group type (e.g., campaign vs. control group)

It helps you evaluate performance across different campaign variants and audience groups.

---

## Available Metrics

The following metrics are typically available in these views (depending on your tracking setup):

- **Teaser – Views**

Number of times a teaser was displayed on a page (e.g., *“Winter-Sale” shown 26,055 times*).
- **Teaser – Clicks**

Number of times the teaser was clicked (e.g., *clicked 120 times*).
- **Teaser CTR**

Click-through rate: Percentage of views that resulted in clicks (e.g., *0.46 %*).
- **Teaser – Engagement Avg**

Average number of **follow-up page views** after a teaser click (e.g., *3.9 page impressions per click*).
- **Teaser – Conversions**

Number of conversions attributed to teaser interaction, depending on your attribution model.
- **Teaser Conversion Rate**

Ratio of teaser interactions that led to a defined conversion or website goal.

You can freely combine these metrics with the dimensions described above and add them to analyses and reports.