Supercharging Conversion Rates By Developing Power Users

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This use case demonstrates leveraging behavioral data to drive conversions and business growth using Mapp Cloud.

All the steps we mention in the video are listed below.

Prerequisites

  • Mapp Cloud User Matching is active and set up.

  • A message titled “Supercharging Conversion Rates“ with the free shipping offer has been created.

Step

Navigation path

Description

1

Intelligence > Reports

2

Your website

Add the campaign banner to the website. There are two ways of doing this:

  1. Web development and design

  2. Custom HTML via Onsite Marketing Automation

3

Engage > Automations > Whiteboards

  • Create an event-based whiteboard “Supercharging Conversion Rates“

    • Entry Event > Changes Behavioral Attribute

      • Specific Profile Attribute: User Profile - Visits

      • Profile Change Type: Changes to Specific Value

      • Operator: Equals

      • Value: 7

    • Filter > Random Split

      • Distribution: Path 1 - 5%, Path 2 - 95%

    • Path 1:

      • Send Email: “Supercharging Conversion Rates“

      • Change Profile Attribute:

        • Add Attribute: SuperchargingWinner = True

    • Path 2:

      • Change Profile Attribute:

        • Add Attribute: SuperchargingWinner = False

  • Validate, save, and activate the Whiteboard

For more information, see Whiteboards.

4

Intelligence > Reports

  • Export the report again three months after the campaign starts

  • Compare this report with the one exported in Step 1. Please create a custom report in MS Excel to do this. Questions to ask:

    • Has the campaign increased the number of engaged users?

    • How has it impacted the conversion rate?

    • How has the newsletter subscription rate changed?

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