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      Supercharging Conversion Rates By Developing Power Users
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      Contents

      Supercharging Conversion Rates By Developing Power Users

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      Article summary

      This use case demonstrates leveraging behavioral data to drive conversions and business growth using Mapp Cloud.

      All the steps we mention in the video are listed below.

      Please note that the whiteboard job “Changes Behavioral Attribute” (Step 3 below) is currently in Beta and may not be visible to all users. The full release is scheduled for September 2024.

      Prerequisites

      • Mapp Cloud User Matching is active and set up.

      • A message titled “Supercharging Conversion Rates“ with the free shipping offer has been created.

      Step

      Navigation path

      Description

      1

      Intelligence > Reports

      2

      Your website

      Add the campaign banner to the website. There are two ways of doing this:

      1. Web development and design

      2. Custom HTML via Onsite Marketing Automation

      3

      Engage > Automations > Whiteboards

      • Create an event-based whiteboard “Supercharging Conversion Rates“

        • Entry Event > Changes Behavioral Attribute

          • Specific Profile Attribute: User Profile - Visits

          • Profile Change Type: Changes to Specific Value

          • Operator: Equals

          • Value: 7

        • Filter > Random Split

          • Distribution: Path 1 - 5%, Path 2 - 95%

        • Path 1:

          • Send Email: “Supercharging Conversion Rates“

          • Change Profile Attribute:

            • Add Attribute: SuperchargingWinner = True

        • Path 2:

          • Change Profile Attribute:

            • Add Attribute: SuperchargingWinner = False

      • Validate, save, and activate the Whiteboard

      For more information, see Whiteboards.

      4

      Intelligence > Reports

      • Export the report again three months after the campaign starts

      • Compare this report with the one exported in Step 1. Please create a custom report in MS Excel to do this. Questions to ask:

        • Has the campaign increased the number of engaged users?

        • How has it impacted the conversion rate?

        • How has the newsletter subscription rate changed?

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