---
title: "Supercharging Conversion Rates By Developing Power Users"
slug: "supercharging-conversion-rates-by-developing-power-users"
updated: 2025-03-26T08:13:59Z
published: 2025-03-26T08:13:59Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Supercharging Conversion Rates By Developing Power Users

This use case demonstrates leveraging behavioral data to drive conversions and business growth using Mapp Cloud.

[Supercharging Conversion Rates By Developing Power Users _ Dario 07/2024]( https://player.vimeo.com/video/989606949?badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

**Prerequisites**

- [Mapp Cloud User Matching](/v1/docs/mapp-cloud-user-matching) is active and set up.
- A message titled “Supercharging Conversion Rates“ with the free shipping offer has been created.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Intelligence > Reports* | - Create a new report called “Hypothesis“: - Dimension: [User Profile - Visits](/v1/docs/metrics-user-profile-visits) - Metrics: - [Visitors](/v1/docs/metrics-visitors) - [Visitors Percent](/v1/docs/visitors) - [Conversion Rate Percent](/v1/docs/conversion-rate) - Export the report for future reference |
| 2 | *Your website* | Add the campaign banner to the website. There are two ways of doing this: 1. Web development and design 2. Custom HTML via [Onsite Marketing Automation](/v1/docs/custom-html) |
| 3 | *Engage > Automations > Whiteboards* | - Create an event-based whiteboard “Supercharging Conversion Rates“ - **Entry Event > Changes Behavioral Attribute** - Specific Profile Attribute: User Profile - Visits - Profile Change Type: Changes to Specific Value - Operator: Equals - Value: 7 - **Filter > Random Split** - Distribution: Path 1 - 5%, Path 2 - 95% - **Path 1**: - Send Email: “Supercharging Conversion Rates“ - Change Profile Attribute: - Add Attribute: SuperchargingWinner = True - **Path 2**: - Change Profile Attribute: - Add Attribute: SuperchargingWinner = False - Validate, save, and activate the Whiteboard For more information, see [Whiteboards](/v1/docs/whiteboards). |
| 4 | *Intelligence > Reports* | - Export the report again three months after the campaign starts - Compare this report with the one exported in Step 1. Please create a custom report in MS Excel to do this. Questions to ask: - Has the campaign increased the number of engaged users? - How has it impacted the conversion rate? - How has the newsletter subscription rate changed? |