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      Supported Barcode Types
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      Supported Barcode Types

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      Article summary

      Mapp Engage supports a variety of barcode types for different use cases. The type you choose depends on where and how the barcode will be scanned — for example, by a retail scanner, mobile device, or warehouse system.

      ⚠️ Always test the barcode with your actual scanning device to ensure it meets technical and resolution requirements.

      Common Retail Barcodes

      These are the most frequently used formats in point-of-sale and product labeling.

      Barcode Type

      Description

      Example

      EAN-13

      Standard retail barcode used worldwide to mark products. Numeric only.

      Code 39

      Alphanumeric barcode used in internal and non-retail systems.

      UPC-A

      Common in North America for product labeling. Numeric only.

      UPC-E

      Compact version of UPC-A for small packaging. Numeric only.

      Other 1-D & 2-D Barcodes

      These formats support logistics, postal systems, ID cards, and mobile scanning.

      Barcode Type

      Description

      Example

      EAN-128

      Also known as GS1-128. Used for logistics, batch numbers, expiration dates, and more.

      EAN-8

      Compressed version of EAN-13 for very small products.

      Code 128

      Compact, high-density barcode supporting full ASCII set.

      Codabar

      Simple barcode often used in libraries or shipping.

      QR Code

      2-D barcode that can store URLs, text, geo info. Widely used in marketing and mobile.

      Interleaved 2 of 5

      Encodes numeric data in digit pairs. Used in warehousing.

      POSTNET

      Used by USPS for mail routing.

      PDF417

      2-D stacked barcode that stores large amounts of text or binary data.

      Data Matrix

      High-capacity 2-D barcode, ideal for industrial and mobile use.

      Royal-mail-cbc

      Barcode used by Royal Mail to encode postcodes and delivery info.

      USPS 4cb Intelligent Mail

      Used by USPS to combine routing and tracking into a single barcode.

      Each barcode can be created using the Barcode Generator in Engage, based on data from a coupon list, custom attribute, or manual input. For help inserting barcodes into messages, see the guide: Integrating Vouchers into Messages.

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