Academy - Intelligence Courses

Mapp Academy is your central learning hub for the Mapp Cloud.

It offers flexible e-learning — anytime, at your own pace, and with practical exercises, videos, and certification tests.

There are two main ways to get started:

Follow the Mapp Intelligence – Basic learning path
If you’re new to Mapp Engage, we recommend starting with our learning path, which includes all essential courses in the right order. It guides you step by step — from managing contacts to creating dynamic campaigns. Perfect if you want a structured introduction to the platform.
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Below, you’ll find an overview of the basic courses included in the learning path.

Course	What you will learn
A Brief Introduction to Web Analytics	What is web analytics, and what are its uses? What is the most common approach to collecting web analytics data?
Getting Started with Analyses	Navigate the Mapp Intelligence interface. Understand the difference between metrics and dimensions. Create, adjust, and customize analyses.
Advanced Analysis Features	Select and apply the most suitable analysis variant for your data questions. Build and configure pivot tables by adding extra dimensions. Use the Filter Engine and Drilldown to target specific user behaviors and trends. Combine these advanced tools to uncover actionable insights and drive data-informed decisions.
Metrics, Formulas and KPIs	Why is it important to know about Basic Metrics? What are KPIs and why are they important?
Reports	For which purposes do I use reports in Mapp Intelligence? How do I create, edit, share, and export a report? Which elements can I add to reports and what's their purpose?
Basic Analyses	With the help of which analyses can you answer essential questions? Where are the analyses located? Which metrics are often used?
Mapp Intelligence Basic Certification Test	Become a certified Mapp Intelligence basic user! 30-minute test 15 questions to answer 75% passing score

For all other topics and advanced training, visit the full Mapp Academy course catalog — no login required.