---
title: "Teaser Conversion rate"
slug: "teaser-conversion-rate"
updated: 2025-07-29T12:33:54Z
published: 2025-07-29T12:33:54Z
canonical: "docs.mapp.com/teaser-conversion-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Teaser Conversion rate

Shows how effectively a teaser contributes to conversions or goal completions — based on how often it was viewed.

| Calculation | Teaser Conversion Rate = (Number of conversions triggered by the teaser / Number of teaser views) × 100 |
| --- | --- |

**Example**

A teaser was viewed 10 times. One of those views led to a conversion (e.g. an order or a form submission). The conversion rate is therefore 10%.

> [!NOTE]
> Note
> 
> In order for conversions to be correctly attributed to teasers, the logic must be defined in the Teaser Tracking plugin.
> 
> For example, you can choose whether a conversion should only be counted after a click or already after a view. Learn more in the developer documentation for the [Teaser Tracking plugin](/v1/docs/teaser-tracking-plugin-intelligence).

## Related

- [Teaser Tracking](/teaser-tracking-plugin-intelligence.md)