Shows how often a teaser was clicked compared to how often it was viewed.
Calculation | CTR = (Number of teaser clicks / Number of teaser views) × 100 |
|---|
Example
A teaser was displayed 10 times and clicked once. The resulting click-through rate is 10%.
Note
This metric becomes available once teaser tracking parameters are configured in Mapp Intelligence.
Learn more in the developer documentation for the Teaser Tracking plugin.