---
title: "Teaser - CTR"
slug: "teaser-ctr"
updated: 2025-07-29T12:37:02Z
published: 2025-07-29T12:37:02Z
canonical: "docs.mapp.com/teaser-ctr"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Teaser - CTR

Shows how often a teaser was clicked compared to how often it was viewed.

| Calculation | CTR = (Number of teaser clicks / Number of teaser views) × 100 |
| --- | --- |

**Example**

A teaser was displayed 10 times and clicked once. The resulting click-through rate is 10%.

> [!NOTE]
> Note
> 
> This metric becomes available once teaser tracking parameters are configured in Mapp Intelligence. Learn more in the developer documentation for the [Teaser Tracking plugin](/v1/docs/teaser-tracking-plugin-intelligence).

## Related

- [Teaser Tracking](/teaser-tracking-plugin-intelligence.md)