---
title: "Teaser Tracking"
slug: "teaser-tracking-plugin-intelligence"
status: "update"
updated: 2025-07-29T12:54:47Z
published: 2025-07-29T12:54:47Z
canonical: "docs.mapp.com/teaser-tracking-plugin-intelligence"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Teaser Tracking

Teasers are image or text elements designed to grab attention and lead visitors to a specific page or offer — for example, a banner on the homepage or a promotional tile on a product page.

Knowing which teasers were clicked is not enough to understand and optimize their performance. You also need insight into what happened after the click: Did the user complete a purchase? Fill out a form? Reach a key goal?

The Teaser Tracking plugin enables detailed analysis of onsite teaser performance — from views and clicks to engagement and conversions.

## How does it work?

Once the plugin is integrated on your website:

- **Teaser views and clicks** are captured automatically.
- **Engagement** is tracked after a teaser click:

For each page viewed after the click, an engagement point is added — until a conversion or website goal is reached, or the visit ends.
- **Conversions** can be assigned to teasers using custom logic — for example, based on clicks or views, and matched by teaser name or placement.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4a6378b5-dce2-4196-9e59-7f843995bf1a.png)

> You can configure how much of a teaser must be visible (percentage) and for how long (in milliseconds) before it counts as viewed.

---

### What This Documentation Covers

This guide explains how to configure and implement the Teaser Tracking plugin. You’ll learn:

- What technical requirements must be met
- How to integrate the plugin into your Pixel setup
- How to define and manage teaser parameters (e.g. name, placement, content)
- How to capture engagement and conversions based on your business goals