---
title: "Teaser Tracking vs. Recommendation Tracking"
slug: "teaser-tracking-vs-recommendation-tracking"
updated: 2025-11-21T06:33:13Z
published: 2025-11-21T06:33:13Z
canonical: "docs.mapp.com/teaser-tracking-vs-recommendation-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Teaser Tracking vs. Recommendation Tracking

### Do Teaser Tracking and Recommendation Tracking serve the same purpose?

No.

They measure different types of onsite elements and complement each other.

- **Teaser Tracking** focuses on promotional elements (e.g., banners, tiles, hero modules) and analyses visibility, clicks, engagement, and conversions.
- **Recommendation Tracking** focuses on product recommendation widgets and analyses product-level performance, including placement, algorithm, and position.

---

### Where should I use Teaser Tracking?

Use Teaser Tracking when you want to understand how well promotional teasers guide users toward goals, e.g.:

- homepage banners
- campaign tiles
- editorial or marketing promos
- seasonal or rotating hero elements

It provides insight into whether teasers are viewed, clicked, and whether they lead to meaningful actions.

---

### Where should I use Recommendation Tracking?

Use Recommendation Tracking when you want to understand which recommended products actually perform, e.g.:

- “Similar items” widgets
- “You may also like” sections
- personalisation-based recommendations
- dynamic product carousels

It helps answer questions like:

- Which recommended products get attention?
- Which ones are clicked?
- Which ones convert after being clicked?

---

### Are the two features related?

Yes, conceptually — both track onsite elements.

But the data model and insights differ:

- Teaser Tracking is **teaser-centric** (views, clicks, engagement).
- Recommendation Tracking is **product-centric** (product context, widget behaviour, 7-day attribution).

---

### Can I use both at the same time?

Yes.

And in many setups, this is exactly what makes sense:

- Teasers measured via Teaser Tracking
- Recommendation widgets measured via Recommendation Tracking

They don’t overlap and don’t replace each other.

## Related

- [Teaser Tracking](/teaser-tracking-plugin-intelligence.md)
- [Recommendation Tracking](/recommendation-tracking-plugin-intelligence.md)