--- title: "Time Metrics" slug: "time-metrics" updated: 2024-10-08T14:58:52Z published: 2024-10-08T14:58:52Z canonical: "docs.mapp.com/time-metrics" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Time Metrics The examples in this section contain the following metrics: - Visitors - Visits - Page Impressions - Page Impressions per Visit - Duration - Visit Duration Avg - Browsers, Unique - Entries - New Visits - New Visit Rate % - Active Users, daily (DAU) --- ## Example 1: Visitors, Visits, Page Impressions A user opened the following pages on June 26: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(68).png) **Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(66).png) | **Metric** | **Description** | | --- | --- | | Page Impressions | Access to a single page. | | Visits | It starts when the first Page Impression/Click on a website is detected and ends after 30 minutes of inactivity. | | Visitors | Starts when the first Page Impression/Click on a website is detected. Unique counting/once per time interval (e.g., Day/Week/Month). Recognition by cookies and – if provided – CustomerID. | --- ## Example 2: Days vs. Months 2 users visited the following pages on June 26/27: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(67).png) We use two different analysis and compare the results: **Analysis:** *Visitors > Time > Month* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(69).png) **Analysis:** *Visitors > Time > Days* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(70).png) | **Metric** | **Description** | | --- | --- | | Visits | Describes the duration of time from the entry to the exit. | | Entries | Refers to the date on which the visit started. | --- ## Example 3: Page Impressions per Visit, Visit Duration Avg A user opened the following pages on June 26: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(71).png) **Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(72).png) | **Metric** | **Description** | | --- | --- | | Page Impr. per Visit | The average number of Page Impressions per Visit. | | Visit Duration Avg | The average duration of a visit. 30 seconds are used as a default value for the exit page. If a link is clicked on the exit page, the time until the click of the link is also considered. Event requests generated by Mapp Intelligence Plugins (e.g., the [Content Engagement Plugin](/v1/docs/content-engagement)) are also considered. | --- ## Example 4: New Visits 2 users performed the following visits on February 13 and 14: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(73).png) **Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(74).png) | **Metric** | **Description** | | --- | --- | | New Visits | The number of first visits. | | New Visit Rate % | The ratio of first visits compared to the total visits. | --- ## Example 5: Visitors VS. Browsers, Unique (Customer ID) By providing a unique customer ID, a user can be identified even when he uses different devices and browsers or deletes his cookies. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/b17e0624-c5e7-43f3-88e1-0abb57c6e530.png) **Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(75).png) | **Metric** | **Description** | | --- | --- | | Visitors | It shows the unique number of users across browsers and devices. This requires login information (CustomerID) to be passed. | | Browsers, Unique | The number of browsers and devices used. Recognition by cookies. | | Visits | Always calculated on a per-browser and per-device basis. | --- ## Example 6: Multiple Customer IDs in a browser The following pages were opened on June 26. Logging in is performed twice in the same browser using different credentials. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(76).png) **Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/29c35b0f-f5a5-438b-bc24-65a05e8c7ca3.png) When a different Customer ID is sent during a visit, a new visitor and visit are measured. > [!NOTE] > Extensive information on cross-device visitor recognition can be found in the article [User Centric Tracking](/v1/docs/user-centric-tracking-1-an-introduction). --- ## Example 7: Active Users weekly/daily By using engagement metrics it is possible to analyze the long-term usage behavior by day. ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(77).png) **Analysis:** *Visitors > Engagement* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(78).png) | **Metric** | **Description** | | --- | --- | | Active Users weekly (WAU) | The number of unique visitors within the last 7 days. | | Active Users daily (DAU) | The number of unique visitors on the respective day. It equates to the “Visitors”. |