---
title: "Time prior to Conversion Avg (Impulse Conversion)"
slug: "time-prior-to-conversion-avg-impulse-conversion"
updated: 2024-03-15T10:59:57Z
published: 2024-03-15T10:59:57Z
canonical: "docs.mapp.com/time-prior-to-conversion-avg-impulse-conversion"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Time prior to Conversion Avg (Impulse Conversion)

Shows the time that passed between the campaign click and the achievement of a website goal.

| Calculation | Hours prior to Conversion / Campaign Lifecycle Contacts |
| --- | --- |

Note that the time is calculated for each Campaign Click, not only for the last one.