Tracking Configuration

The Tracking Configuration section provides an overview of the various functions and methods available for sending tracking data to Mapp Intelligence. Here, you will find details on how to configure your tracking parameters, manage event data, and utilize different methods to ensure accurate and efficient data transmission.

Each sub-page in this section covers specific functionalities, from setting up tracking parameters to handling advanced use cases.

Supported Characters and Coding Formats

In addition to the methods and functions available for sending tracking data, it’s important to ensure that all characters and data formats comply with the required standards. This page outlines the character encoding and format requirements for sending data via Mapp Intelligence.

Mapp Intelligence supports UTF-8 encoding for all requests.

• Requests must not exceed 7KB in size.

• Input is case-sensitive.

Parameter Data Types

Parameters can be either text or numeric.

Text Parameters:

• Maximum of 255 characters.

• When configured for multiple values, each value can be up to 255 characters.

• Each value is stored as an individual parameter in the database.

Numeric Parameters:

• Supports decimal(12,2) format.

• Range: -9999999999.99 to 9999999999.99.

NoScript Segment (Pixel Tracking)

For NoScript pixel tracking, ensure all parameters within the <noscript> segment follow UTF-8 and URL encoding standards. For example, encode “ü” as %C3%BC to ensure proper handling of special characters, regardless of website encoding (UTF-8, ISO-8859-1, etc.).

Automatic Filtering

Certain characters are automatically removed during tracking:

• Control characters: 0x00-0x1f

• Special characters: ', ", <, >, \

• 0xA0 is replaced by a space

• Multiple spaces are reduced to one

• Leading and trailing spaces are removed