---
title: "Net Revenue and Target Tracking for Better Insights"
slug: "tracking-net-revenue-target-for-improved-data-interpretation"
updated: 2024-12-11T13:14:22Z
published: 2024-12-11T13:14:22Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Net Revenue and Target Tracking for Better Insights

Using Mapp Intelligence, you can define and track monthly Net Revenue targets to assess your company’s financial performance with greater precision. By incorporating return data, this approach provides a more accurate view of your actual revenue, helping you make informed decisions to optimize sales strategies and align with business objectives.

The following video demonstrates, step by step, how to set up Net Revenue tracking and analyze your progress effectively.

[Tracking Net Revenue Target for Improved Data Interpretation - 2024/12 - Ozan](https://player.vimeo.com/video/1038102457?badge=0&autopause=0&player_id=0&app_id=58479)

Here are the steps that are mentioned in the video above.

> [!NOTE]
> **Note**
> 
> To create the Net Revenue metric and proceed with this use case, you must import return data into Mapp Intelligence. This step is not covered in the video. Please refer to the [documentation](/v1/docs/import-return-data-to-analyze-shopping-behavior-in-detail) for detailed instructions on importing return data.

| Step | Where | What |
| --- | --- | --- |
| Step 1: Define Net Revenue | *Custom Figures > Custom Formulas* | - Create formula “Net Revenue”. - Formula: Value Purchased Products - Return Value - Save with default settings. |
| Step 2: Set Up a Time Category | *Configuration > Categories > Time Categories* | - Define a Time Category for Net Revenue Targets. - Enter a title (e.g., “Net Revenue (Target)”). - Set Data Type to “figure”, Aggregation to “Sum”. - Download [template](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/target%20net%20revenue%20per%20month%202024%20(template).xls), adapt, and import: - Select Import. - Upload file. - Monitor import status under Show Current Imports (“Pending” → “Done”) |
| Step 3: Create a Custom Formula | *Custom Figures > Custom Formulas* | - Create formula “Net Revenue (Target Achievement %)” - Formula: “Net Revenue (Target) / Net Revenue * 100”. - Format: “Distribution”, Visualization: “Traffic lights” - Decimal places: 0. |
| Step 4: Analyze Target Achievement | *Visitors > Time > Months* | - Add metrics “Net Revenue (Target)”, “Net Revenue (Target Achievement %)” |