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Traffic Sources Path (Aggregated)

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Shows the order, in which the Traffic Sources were used prior to the reach of a website goal.

Directly following accesses of the same Traffic Sources are aggregated.

Example

A user uses the following Traffic Sources prior to the reach of a website goal:

Traffic Source A > Traffic Source A > Traffic Source B > Traffic Source A

The Traffic Sources Path (Aggregated) is:

Traffic Source A > Traffic Source B > Traffic Source A

  • If you only see a single Traffic Source, this means, that no other Traffic Source was tracked within the customer journey.

  • In case you track multiple website goals, you should filter this analysis on one website goal.

Further information

Training chapter Campaign Analyses