---
title: "Triggering Campaigns via Online Interactions"
slug: "triggering-campaigns-via-online-interactions"
status: "new"
updated: 2025-03-14T16:39:52Z
published: 2025-03-14T16:39:52Z
canonical: "docs.mapp.com/triggering-campaigns-via-online-interactions"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Triggering Campaigns via Online Interactions

### **Understanding Online Interaction Tracking**

Mapp Engage provides several **built-in tracking events** that automatically capture product interactions on a website or app if **Product Tracking with Mapp Intelligence is enabled**. These include:

- **Abandoned Browse** – The user views a product but does not add it to the cart or complete a purchase.
- **Abandoned Cart** – The user adds a product to the cart but does not complete the purchase.
- **Wishlist Campaigns** – The user saves a product to their wishlist.

These predefined events require no additional configuration and are automatically available as triggers in Mapp Engage. For more details, refer to the [documentation](/v1/docs/abandoned-cart-and-wishlist-tracking).

To work with **other types of user interactions**, you can use **Custom Tracking Events**. These allow marketers to define and track specific online behaviors and use them as triggers for personalized campaigns in Mapp Engage.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss2(18).png)

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### **Use Cases for Tracking Online Interactions**

With Custom Tracking Events, you can capture and act on key user behaviors beyond product interactions. Examples include:

- A user interacts with a **size guide or fit recommendation tool**.
- A user searches for a store using the **Store Finder**.

These behaviors can be used as triggers to send personalized follow-ups, promotional emails, or engagement campaigns.

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### **Implementation Overview**

To track online interactions in Mapp Engage, **data collection via the Mapp Intelligence Tracking Pixel is required**. Once an event is captured, it can be used as a trigger for automated campaigns.

There are two ways to implement Custom Tracking Events in Mapp Engage:

- **With Marketing Automation** – Events are processed through **Audience Streams** before being sent to Engage.
- **Without Marketing Automation** – Events are sent **directly from the Intelligence Tracking Pixel to Engage**.

For detailed implementation steps, refer to the [documentation](/v1/docs/implementing-custom-tracking-events-in-mapp-engage).