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      Turnover Rate Percent
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      Turnover Rate Percent

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      Article summary

      Shows the share an object (e.g. campaign, page, weekday) has on the total turnover.

      Calculation

      Order Value in Visit / Total Order Value * 100                                                                 

      Example:

      2 users access the following pages ("Page C" is the order confirmation page) and generate the corresponding turnover:

      The following values are depicted for the metrics "Order Value", "Order Value in Visit" and "Turnover Rate %":

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