---
title: "Turnover Rate %"
slug: "turnover-rate"
updated: 2024-03-15T11:00:24Z
published: 2024-03-15T11:00:24Z
canonical: "docs.mapp.com/turnover-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Turnover Rate %

Shows the share an object (e.g. campaign, page, weekday) has on the total turnover.

| Calculation | Order Value in Visit / Total Order Value * 100 |
| --- | --- |

### **Example:**

2 users access the following pages ("Page C" is the order confirmation page) and generate the corresponding turnover:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/b4de54bf-da64-4c48-8db0-a592b3257898.png)

The following values are depicted for the metrics "Order Value", "Order Value in Visit" and "Turnover Rate %":

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/c5f53dff-5b7a-42e0-b50f-b07334f9b4bd.png)