Use Cases

A basic application of segments is targeting people based on their profile, or behavior. Here are some examples. Target Contacts Based on Age, Interests or Location Target Contacts who Responded to a Push or In-App Message Send a Reminder to...

Mapp Cloud is offering a direct connection between Mapp Engage and Mapp Intelligence to exchange user segments. Use the very powerful filter engine in Intelligence to specify advanced customer journeys in Engage.   Th...

To send different email content to different types of contacts, you could create multiple emails and send them separately. Alternatively, you could use dynamic email content, allowing you to create a single email with different content blocks visibl...

With the right segment you can ensure that your message will be delivered despite limitations imposed by some email service providers. Using Engagement to Improve Deliverability Send Messages to Openers Only Target Contacts Based on Their Em...

Correct segmentation will help you ensure that you only send messages to contacts who have opted in and that you remain compliant with other legal eCommerce requirements. Reach out to Contacts based on their Anonymization Preferences Differenti...

The activity of your contacts in your online store (purchased products, abandoned cart details, or wishlists) is a very valuable source of information for marketers. Create Segments For an Upsell or Reactivation Campaign Identify Contacts Who A...