---
title: "User - Campaign New Visitor CLV"
slug: "user-campaign-new-visitor-clv"
updated: 2024-03-15T11:00:33Z
published: 2024-03-15T11:00:33Z
canonical: "docs.mapp.com/user-campaign-new-visitor-clv"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User - Campaign New Visitor CLV

With this metric, it is possible to evaluate campaigns in reference to their long-term value. For example, it could be that a campaign generated only a few conversions in the short term but nevertheless attracted valuable customers. Shows the order value of new visitors that was generated by a campaign.

All order value generated in the lifetime is first assigned to the campaign tracked.

| Calculation |
| --- |
| Metric | User Profile - Order Value |
| Filter | New vs. Returning = New AND Campaign Type = Click |