The User - Country information is a User Category in Mapp Intelligence. It allows you to segment users based on their country of residence rather than just their current location. This can be particularly useful for marketing campaigns, regional targeting, and customer behavior analysis.
What is the difference from the Country analysis?
Mapp Intelligence automatically determines a Country value for each visit based on the user’s IP address. This reflects the location from which the user is currently accessing the website and is, therefore, session-based. Since a user may visit the website from different locations (e.g., while traveling), this information does not necessarily correspond to their country of residence.
To analyze a user’s actual country of residence, you can use the User - Country field. Unlike the session-based Country value, this information remains stable and can be used for long-term segmentation.
How can the data be populated?
The User - Country value is not tracked automatically but must be explicitly provided via an import. A typical use case for this is when users identify themselves during the checkout process or account registration, allowing their country of residence to be stored for future analysis. Since User - Country is a User Category, it is assigned to the user rather than an individual session, making it a stable attribute that persists across multiple visits.
For details on how to import user data, refer to the Mapp Intelligence documentation: