---
title: "User - Country"
slug: "user-country"
updated: 2025-03-05T11:47:04Z
published: 2025-03-05T11:47:04Z
canonical: "docs.mapp.com/user-country"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User - Country

The **User - Country** information is a User Category in Mapp Intelligence. It allows you to segment users based on their country of residence rather than just their current location. This can be particularly useful for marketing campaigns, regional targeting, and customer behavior analysis.

## What is the difference from the Country analysis?

Mapp Intelligence automatically determines a **Country** value for each visit based on the user’s IP address. This reflects the location from which the user is currently accessing the website and is, therefore, session-based. Since a user may visit the website from different locations (e.g., while traveling), this information does not necessarily correspond to their country of residence.

To analyze a user’s **actual country of residence**, you can use the **User - Country** field. Unlike the session-based **Country** value, this information remains stable and can be used for long-term segmentation.

## How can the data be populated?

The **User - Country** value is **not tracked automatically** but must be explicitly provided via an import. A typical use case for this is when users identify themselves during the checkout process or account registration, allowing their country of residence to be stored for future analysis. Since **User - Country** is a User Category, it is assigned to the user rather than an individual session, making it a stable attribute that persists across multiple visits.

For details on how to import user data, refer to the Mapp Intelligence documentation:

- [Setup options for tracking elements](https://docs.mapp.com/v1/docs/en/implementation-3-setup-options-for-the-tracking-of-elements?highlight=User%20-%20Country)