User - Micro Status
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    User - Micro Status

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    Article summary

    The micro status is used for the evaluation of the short-term reach of goals and shows the cycle between (repeated) first contact and purchase.

    "User -Micro Status" shows the visitor status a user had had in the respective last visit.

    A visitor is always assigned to exactly one status (the one with the highest priority). The assignment is done over all visits.

    As soon as a purchase is made, the assignment to a new micro status starts with the next visit.

    Further information

    Training chapter Analysis of Goal Achievement


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