User Overlap of Audience or Pixel (window)

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Navigation Path

In the Main Navigation, click | .
⇒ The User Overlap window opens.
Select the input for the user overlap analysis from the Select Input drop-down list. Select the item that you want to use for comparison from the Overlap With All drop-down list. Click the Run Analysis button.
⇒ The User Overlap of opens for the selected audience or pixel.

View the degree of overlap of unique users between the basis audience or pixel and the audience or pixel used for comparison.

What can I do in this window?

Action	Description
Export	Exports the user overlap report in csv format.
Back	Opens the User Overlap window.
Bubble Chart	Displays the report results as a bubble chart.
Scatter Chart	Displays the report results as a scatter chart.
Bar Chart	Displays the report results as a bar chart.

Item	Description
Audience	Displays the name of the audience used as a basis for the analysis.
Size (Unique Users)	Displays the size of this audience in thousands of unique users.
Audience or Pixel	Displays the name of the audience or pixel with which the comparison was performed.
Overlap (Unique Users)	Displays the size of this audience or pixel in thousands of unique users.
% Overlap	Displays the percentage overlap between the unique users of the two audiences or pixels.

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