User - Predicted Churn Probability Percent

Shows the probability of a visitor not visiting your website within the next 90 days.

Predicted Conversion Probability, Predicted Churn Probability, Predicted Next Basket, and Predicted Customer Lifetime Value are part of Mapp Cloud's Artificial Intelligence Assistant. Please reach out to your Customer Success Manager about enabling this add-on feature.

For calculating this prediction, various criteria are analyzed:

• Number of visits

• Number of orders

• Purchases / visit

• Visit duration Avg

• Page impressions / visit

• Product views / visit

• Value of product views / visit

• Order value Avg

• Order value

• Days since first / last visit

• Days since first / last purchase

• …