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      User Profile - Order Value Avg.
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      User Profile - Order Value Avg.

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      Article summary

      Shows the average order value that a visitor generated since his first contact.

      Calculation example

      A user made two orders:

      • January: 50 Euros order value

      • February: 10 Euros order value

      The User Profile - Order Value Avg. is 30.                                               

      Note that the use of this metric over time is usually not useful, as there is no time reference.

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