Documentation Index

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User Profile - Order Value Avg.

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Shows the average order value that a visitor generated since his first contact.

Calculation example

A user made two orders:

  • January: 50 Euros order value

  • February: 10 Euros order value

The User Profile - Order Value Avg. is 30.                                               

Note that the use of this metric over time is usually not useful, as there is no time reference.